Attention All Employees: How T-Mobile Engages 75,000 Stock Plan Participants

How do you get 75,000 employees to understand stock plans? These days it can be challenging to get anyone to read or view anything, yet some organizations are succeeding in capturing employee attention. Wireless phone provider T-Mobile is one of them. What’s behind T-Mobile’s winning strategy? Aftab Ibrahim, Senior Director of Stock Compensation and Executive Programs for T-Mobile, shares a behind-the-scenes glimpse of the company’s education and communication approach to engage its 75,000 employees, all of whom are stock plan participants.